Jump&Love, branding and design agency in Montreal

The Palais des congrès de Montréal is a leading venue for major international events. Its bold architecture and multicoloured glass façade have made it one of the city’s most recognizable landmarks.

Every Palais has its garden. Every garden has its Palais.

Inspired by the colours of the glass façade, an imaginary garden comes to life at the heart of the building. Graphic flowers, furniture and wayfinding elements come together to shape La Traverse, an indoor public space where people meet, discover and linger. La Maison du Palais extends this new approach to welcoming visitors.

Founded in 1964, the Musée d’art contemporain de Montréal (MAC) was Canada’s first institution devoted exclusively to contemporary art. As it awaits the planned reopening of its museum at Place des Arts in 2028, it continues its activities at Place Ville Marie, where it held its very first exhibition in 1965.

The MAC is close to you.

More than a relocation campaign, a new way to put the museum in the spotlight. At Place Ville Marie, the lines of its emblem turn vertical to echo the architecture. Colour takes it from there: bringing the windows to life, defining the campaigns and giving each exhibition its own personality. An invitation to experience contemporary art in a new way.

In the heart of Montréal’s Quartier des Spectacles, HONEYROSE Hotel reinterprets the elegance of the 1920s. The first Tribute Portfolio by Marriott property in Montréal, it is also the only Canadian hotel featured in Time Out’s 2026 selection of the world’s 33 most beautiful hotels.

Out of the Ordinary.

Honey, for sweetness and pleasure. Rose, for passion, emotion and a touch of French. Together, they gave rise to a romantic yet bold brand universe inspired by Art Deco. Jump&Love conceived the overall concept and orchestrated its expression, from naming and brand identity to patterns and branded objects. A creative vision carried through to the finest details of the guest experience, where elegance meets whimsy.

In the heart of Montréal’s Quartier des spectacles, at the corner of Sainte-Catherine Street and Saint-Laurent Boulevard, Le Central brings together around twenty signature restaurants. This food hall celebrates the craft of local chefs and the many cultures that shape Montréal’s cuisine. Here, pulling up a chair feels like joining a celebration.

A whole city on the menu.

Montréal’s flavours take shape in a rich, colourful world of illustration. Bagels, tacos, seafood and sweet treats come together: street food and fine cuisine share the spotlight. From the logo to the visual identity of the launch campaign, a collection of illustrations and patterns offers a taste of what’s to come. An invitation to discover the cultures that give Montréal its character.

Founded in Montréal in 1966, Mobilia celebrates 60 years of design and craftsmanship. This Canadian family-owned company offers collections of contemporary furniture and accessories for every living space. Present in Québec and Ontario, as well as online, it helps Canadians create interiors that reflect who they are.

Furnishing a world of your own.

Naturel, Euro, Wow and Spontané: four distinct style worlds, reflecting different ways of living and expressing personal style. The home becomes the unifying symbol of this diversity, from the visual language to the scenography of the stores. An experience that invites visitors to explore, find inspiration and create a world of their own.

From inspiration to creation.

For more than 12 years, Jump&Love partnered with Mobilia to explore design trends and create campaigns. From the world’s design capitals to Milan’s Salone del Mobile, each journey sparked new ideas. Every season became an opportunity to imagine distinctive creative worlds, tell new stories and bring furniture to life in new ways. From art direction and photo shoot styling to television campaigns, print and digital communications, social media, trade show booths and editorial content, every expression carried that creative vision forward. The collaboration also included art direction for the Japandi collection and the creation of printed patterns for Les années folles. / Photography: Jean Longpré

Founded in Montréal in the early 1970s by Louis Grenier, KANUK built its reputation on outerwear designed to withstand Québec’s harsh winters. Over the decades, the brand has distinguished itself through technical innovation and craftsmanship. Its emblem, the snowy owl, has become a recognizable signature, symbolizing protection and resilience. A Montréal legacy that now reaches far beyond Québec’s borders.

A legacy reimagined.

The wordmark becomes more refined, the snowy owl takes on cleaner, more contemporary lines, and the identity evolves with the seasons. KANUK’s winter universe is complemented by KANUK + O, a more urban and colourful expression designed for the transitional seasons, with orange as its signature colour. Two distinct personalities, one visual language, down to the smallest details of the garments. / In collaboration with Michel Lepage and Annie Horth, who led the brand’s creative direction.

SAIL is a Québec-based outdoor retailer with more than 40 years of experience and 12 megastores across Québec and Ontario. The company offers hundreds of brands for camping, hiking, hunting, fishing and water sports. A destination to gear up, get expert advice and prepare for the next adventure.

Exploring new territories.

Inspired by the landscapes of Québec and Ontario, SAIL’s visual universe draws its lines, contours and colours from topography. Contour lines become patterns, pictograms become markers. From the logo to the retail spaces, every detail extends this invitation to explore.

Located in Hemmingford, in Québec’s Montérégie region, Cidrerie du Minot is a pioneer of Québec’s craft cider industry. In 1988, the Demoy family obtained the province’s very first artisanal cider production permit. Now led by the second generation, this family-owned business has received more than 280 awards and distinctions in Canada and internationally.

Smiles with every sip.

It all begins with taste. The freshness of an apple, the richness of its aromas and the pleasure of discovering them in a cider. From the orchard’s lush imagery emerge simple shapes, expressive patterns and a colour palette that gives each cider its own personality. From monogram to packaging, a contemporary identity that celebrates tradition with vibrancy and simplicity.

Since the opening of its first venue in Maisonneuve in 1981, Montréal’s Maisons de la culture network has worked to make the arts accessible to everyone. Present across all 19 boroughs, it offers nearly 3,000 performances, screenings and exhibitions each year and welcomes some 700,000 visitors. A municipal initiative bringing culture to the heart of Montréal’s neighbourhoods.

Every visit, a new discovery.

Colour brings the spaces to life, wayfinding guides visitors, and cultural publications are showcased through engaging, accessible displays. Each venue expresses its own character while sharing a common visual language. Culture reveals itself along the way. / In collaboration with MXMA Architecture & Design, and MYTO Design d’espaces vivants.

A Québec-based company specializing in smart-building technology, Silex develops an AI-powered platform that brings a building’s services together in a single application. Access control, parking, reservations, communications and concierge services: it simplifies daily life for residents, employees and visitors while making building management more efficient.

Sky is the limit.

Complex technology, an experience that feels effortless. For Silex, fluidity takes shape in an airy world of clouds, light and transparency. Liquid-glass surfaces become windows onto new possibilities. A brand identity that gives artificial intelligence a light, intuitive and deeply human expression.

Since 1994, Rachel Julien has helped shape Montréal’s real estate landscape. Founded by Denis Robitaille, the company develops residential and commercial projects distinguished by their locations, architectural quality and integration into the urban fabric. From condominiums to rental housing, every development reflects a thoughtful vision of the neighbourhoods and the people who call them home.

Hallō, a name that welcomes.

Hall, a place of arrival and connection, meets allô — the French word for hello, a simple gesture of welcome. From this idea emerges a warm brand universe, where the circle symbolizes connection and letters become graphic forms. An identity that sets the tone for a new culture of welcome.