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Jump&Love & SAIL

New product offering. New branding. Expanding beyond its origins as a hunting and fishing store, SAIL has become a shopping destination for people who love the outdoors. SAIL's branding was revamped to reflect what the company has always been about: enjoying the Great Outdoors.

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ASSIGNMENT

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- Branding

- Communication platform

- New Store Concept: Ideation and Design

- Iconography

- Wayfinding

- Packaging

- Website: Art Direction

- Visual Presentation: Development of new in-store product presentation systems

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